Marketing Analytics (Advanced Certificate)

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Thursday, January 16, 2025, 3-4 p.m.

Join the LaPenta School of Business Graduate Admissions Team for a virtual information session and learn about our programs, career development opportunities, and how to finance your education with available scholarships.

Why learn Marketing Analytics?

More data is available to companies than ever before, and marketing analytics allows organizations to gain insights from this data to improve their marketing efforts. Marketing analytics can help organizations identify trends, analyze consumer behavior patterns, and better measure the performance of their marketing campaigns. Using analytics to inform marketing strategy leads to improved marketing efficiency, customer satisfaction, and ultimately, business growth and success.

Why pursue an Advanced Certificate in Marketing Analytics from Iona University?

Open Up New Career Opportunities

Whether you are a marketing professional seeking to enhance your analytical skills or someone looking to enter the field, this program can open interesting career opportunities in marketing analytics and related areas.

Apply Analytical Techniques to the Field of Marketing

This program covers marketing research methods, marketing models, and related analytical techniques that can be applied to various aspects of marketing.

Students in this program learn how to:

apply various analytical tools and techniques to manage sales, promotions, and other marketing functions;
develop data-driven strategies to improve marketing performance;
present recommendations on marketing strategies.

An Interdisciplinary, Quantitative Approach

The Advanced Certificate in Marketing Analytics at Iona University is an interdisciplinary program that is designed to equip students with a quantitative approach to the field of marketing.

Choose Courses Based on Your Goals

Students in this 12-credit program can choose six credits based on their interests and goals. Courses cover topics such as data mining, digital marketing, risk and decision technology and more.

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Tuition and Financial Aid

$1,390 per credit (12 credits)
$275 program fee for Fall, Winter and Spring trimesters (2 trimesters)
Estimated Cost: $17,230
Applying for Aid
Graduate Tuition

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What to Expect

Online and evening classes available
Complete in six-12 months
Apply credits toward an MBA
Access to mentorship opportunities

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Degree Outcomes

Graduates earning this certificate may hold titles such as:

Marketing Analyst
Customer Insights Analyst
Digital Marketing Analyst
Market Research Analyst

Careers & Outcomes

Immersing yourself in the world of marketing analytics will give you the tools required for success. You’ll not only be able to identify and analyze the data businesses need in order to improve, you will also learn how to interpret and report on it as well. This advanced certificate can help open up new professional opportunities for you in a growing field.

Job Titles

Marketing Analyst
Digital Marketing Analyst
Market Research Analyst
Customer Insights Analyst
Marketing Consultant

Marketing and Technology Integration

Marketing analytics is an interdisciplinary program of marketing and business analytics, and it integrates technology into marketing practices. This program will equip you to leverage emerging analytics technologies to enhance marketing efforts and gain a competitive edge.

Networking Opportunities

As part of the LaPenta School of Business, you will have access to networking events which allow students to interact with marketing professionals and potential employers. Additionally, you will become part of an alumni network that has a proven track record of success at world-renowned companies such as Visa, Coca-Cola, Morgan Stanley and more.

Flexible Degree Options

Students have the option to integrate their coursework into a broader degree program such as an MBA with a concentration in marketing, business analytics, or another related field.

Learn More about Iona's AACSB-accredited MBA

Industry Access

Speaker Series

Iona students learn from and network with industry leaders from companies such as Visa, Heineken, USA and Steve Madden, to name few.

These candid talks offer students invaluable lessons gained from careers spanning a variety of industries. Students also have the opportunity to ask the questions most important to them and even meet the speakers.

Learn More: Industry Access

Maggie Timoney on stage speaking at LSB.

Requirements

Official transcripts from every institution previously attended, including transfer and graduate coursework, if applicable.
Current resume.
One professional letter of recommendation.
(Optional for students who have a cumulative GPA of 3.0 or higher.)
International Applicants: Additional Requirements
- NACES evaluated transcripts.
- TOEFL/IELTS scores.

Benefits For Current Iona Students

Exempt from submitting Iona transcripts.
Automatic application fee waiver.
Automatically eligible for the Iona Alumni scholarship.
- Eligible for the Edmund Rice scholarship if GPA is 3.5 or above.

How to Apply

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LaPenta School of Business

The LaPenta School of Business state-of-the-art building features:

Smart classrooms
Case study and breakout rooms
Business career center
New expanded trading floor

LaPenta School of Business

Visit Campus

Our scenic campuses, located just 20 miles from midtown Manhattan, truly do offer the best of both worlds. Let us show you around, answer your questions and give you a feel of our tight-knit community.

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Apply Today

If you're considering applying to Iona, you're not alone! Since 2019, our new-student enrollment is up nearly 40%. Graduate students automatically qualify for consideration of merit scholarships during their graduate programs. Start your application today.

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