Lauren Mayor Poupis, Ph.D.
Assistant Professor
Marketing Department
- Office:
- LaPenta School of Business, 421
- Email:
- lpoupis@iona.edu
Degrees:
- Ph.D., City University of New York/Baruch College
- M.B.A., Business Administration, Marketing/Management, Stony Brook University
- B.S., Business Administration, Marketing, University of Vermont
Dr. Lauren Mayor Poupis teaches courses in consumer behavior, principles of marketing and integrated marketing communications. Her current research interests focus on consumer behavior, auditory cues in marketing, motivated perceptual biases, identity construction and health decision making. Her research has been published in Appetite.
Hamerman, Eric J., Anubhav Aggarwal, and Lauren Mayor Poupis (2021). "Generalized self-efficacy and compliance with health behaviours related to COVID-19 in the US," Psychology and Health, 1-18.
Poupis, L. M., Rubin, D., & Lteif, L. (2021). Turn up the volume if you’re feeling lonely: The effect of mobile application sound on consumer outcomes. Journal of Business Research, 126, 263-278.
Poupis, L. M. (2018). Wishful hearing: The effect of chronic dieting on auditory perceptual biases and eating behavior. Appetite, 130, 219-227.
Connell, P. M., & Mayor, L. F. (2013). Activating health goals reduces (increases) hedonic evaluation of food brands for people who harbor highly positive (negative) affect toward them. Appetite, 65, 159-164.